We are food + drink tourism consultants + experts in delivering world-class culinary experiences + events.
Our purpose
Food + Drink New Zealand was established to provide assistance, advice + guidance to destinations, events, food operators + the wider food sector on how to leverage food + drink tourism opportunities.
Food + Drink New Zealand operates at the national + international level.
What we do
We work with regions, producers, festivals, businesses + events to assist them to better understand the food + drink tourism opportunity. We can help with:
Food + Drink Tourism Strategy development
Food +Drink Tourism product development
Destination dining and restaurant consulting
Culinary festival + event development
Partnership development
Marketing + Sponsorship workshops
Industry collaboration + facilitation
Who are we?
Sarah Meikle
Sarah is the Principal of Food + Drink New Zealand. She brings a wealth of experience working in the world of food, drinks, events + tourism to the table.
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Sarah has more than 25 years of experience in both the food + tourism sectors at a national + international level. Sarah was the co-founder of Visa Wellington On a Plate, New Zealand’s largest culinary festival + she led the Wellington Culinary Events Trust for 16 years.
Sarah has extensive connections in the food sector in New Zealand including chefs, producers + commentators, as well as a growing network internationally.
She has spoken at various symposiums on the topic of food tourism and helping "tell New Zealand’s food story", including APEC Forums in Bangkok (2016) + Hanoi (2016), the Terroir Symposium in Toronto (2019) as well as many forums in New Zealand across the wider food, events, tourism + agribusiness sectors. She was an invited guest at the international food symposium, MAD, in Copenhagen in 2018.
Sarah is an Executive Member of Eat New Zealand, Board Director of Palliser Estates Wines of Martinborough, Board Member of Rotorua NZ, Board Member of Good Bitches Baking + a member of the Institute of Directors.
